Generating web traffic should always be among the top priorities in Your list.
Creating A website can be done by anyone who dedicates themselves (or pays) for it. Making Your pages look pretty and attractive is also doable, and it’s done by most people nowadays.
However, generating SEO web traffic for long is the real challenge and test for your marketing strategies and the ultimate success of any online business You may be running.
Web traffic is the term given to the flow of people who visit Your website; your web traffic increasing means that more people are landing and circulating through Your website. Therefore, it’s easy to see how it’s good to see the numbers grow.
On the other hand, just in the same way that having A great website means little if You can’t drive significant traffic, driving substantial traffic means little if it’s not the correct web traffic. You want people to visit Your site, but You also want the right people to visit Your website.
How can You increase your web traffic? It’s not difficult after You understand how it works, and there are many nifty hacks and tweaks You can make to Your pages so You can start seeing good results.
Having 404s, for instance, can make You lose Your website’s ranking among search engine results. Remember there are always bots circling through the websites existing in those results, and whenever A website generates A 404 report, there’s one reason for it to be removed from the results.
Besides that, it merely messes with Your users’ experience, and it can lead to A significant drop in website conversion and A general unprofessional look.
Do you like the promotions, offers, and discounts you see on shops?
Are you noticing the trend? Most people will choose to fill their front windows with the products that will attract most customers so they can then enter and access the rest of Your catalog.
The same happens with your website. You need your website to actually be able to bring in more conversions. And it starts with a good landing page.