Benefits of SEO Marketing
Search Engine Optimization (SEO) has become on the most important aspect of today’s marketing world. Almost all business requires SEO for their websites. SEO consists of various activities which help in increasing the rank of the website, driving more traffic to the website and retention of visitors. There are various benefits of SEO which we have discussed below.
Increasing the Traffic
The popularity of a website depends on the number of visitors that are coming on the website. SEO helps in increasing the visitors on the website. SEO targets the keywords that users search on the web by implementing them in their Meta description, Tags etc which show up on the results page of the search engines.
SEO is a less costly marketing technique as compared to PPC or paid advertisements. Although it takes a little bit of effort and time to get on top of the organic listings. Unlike paid promotion SEO does not lead to decrease in traffic once the promotion gets over. It is long-term if we are continuously working on our SEO.
Better Return of Investments
In paid promotion, only 2% of the targeted audience gets converted into sales, whereas through SEO the rate of conversion to sales is around 4%.
Be on the First Page
If you are not there on the first page of Google or other search engines then you actually do not exist for most of the users on the internet. SEO helps in getting a website on the first page by increasing its ranking through various on page and off page techniques.
It Builds Trust
Most of the users today rely on Google or other search engines to get answers to all their questions and queries. Being on top of the search results of the search engines helps in building the trust with the audience.